Marketing Planning Assignment Example | Topics and Well Written Essays - 2750 words

Marketing Planning - Assignment Example Some dangled the benefit, some the direct offer, some contained a pricing cut, some concentrated on branding and gave away free items such as T-shirts. The goal was to determine the best motivation for customers that would make them purchase the car or, at the very least, show some interest on the product. They determined that the price discount is the best motivation. The $0 down offer resulted to 71 percent more direct responses than all of the other marketing offers they’ve launched in the past. He also went further by getting looking at where the customers came from, what they do, and their gender (Clifford, 2009). Mr. Herman used the data to convince Vespa that the $0 down is the most effective marketing offer and it is what should carried by the advertising agency. From the glory days of the glamorous Madison avenue, marketing has always been about creative images and catchy taglines but the current utilities available to businesses are allowing the collection of data to predict behaviour, determine climate of marketing environment and discover the most effective business strategy that to increase branding and revenues (Brennan, 2008). Such innovation could readily allow Starbucks to change its marketing strategy as dictated by the market. It is a true market – led strategic change. ... The Social assessment is a critical aspect because it examines the mainstream culture and how society will react to a product. Technology also affects the business. As new equipment and processes are developed, creating new products and producing the existing line becomes easier and more efficient. All these factors play a part in the marketing and affect the profitability of the company. b) Apply organisational and environmental auditing techniques to Starbucks. Starbucks is one of the very few companies who have the opportunity to establish an intimate relationship with its consumers (See figure 2 to see how Starbucks uses its IT) because of the different government policies that allowed it foster. It was able to advance its products, exercise freedom on designing marketing problems, advertising materials, and design its retail stores to reflect the image of freedom it projects. It is necessary to determine exactly how the US government was able to support this growth through the p olicies it set up such as business laws, taxes, employee rights, and others. For example, Starbucks enjoy big tax breaks on its environmental efforts. It has long supported recycling and the use of sustainable materials. It also provides incentives to customers who use their own cup when they go to Starbucks. Such efforts earn Starbucks as much $5,000 tax incentives for every $100,000 investment. The rate changes from state to state but nearly every State in America provides incentives. It can also enjoy tax incentives provided to big corporations. It is possible for Starbucks to measure the effects of these policies further by setting up a data-centered

Create an Excutive Summary Essay Example | Topics and Well Written Essays - 500 words

Create an Excutive Summary - Essay Example After conducting a feasibility study of the costs savings by the company, it was found out that the company saves more by deciding to outsource than to insource these services. The benefits of outsourcing far outweigh those of insourcing, by up to $ 579, 523 in savings. These savings come from freeing up of municipality assets, savings from training the municipality’s own employees, improving core business functions due to reassignment of personnel and benefits from lease of excess space. There are various reasons as to why the municipality seeks to outsource for these services. Costs for upgrading maintenance of the new equipment and new technology are absorbed by the outsourced company, costs savings in paying the employees and utility and office space expenses, and improved customer services. However, the municipality is faced with a number of risks if it decides to outsource for these services. Confidentiality of the municipality’s customers might be breached, the quality of services offered could reduce, and the company contracted could close suddenly as well as the municipality losing its control over the collection of scheduled payments. The qualifying agency will take over the utility’s responsibility of processing payment data and convert it into billing statements that will be delivered the customers by the agency in a timely manner. The contracted agency will also be responsible for sending the billing statements to the customer by either electronic means by the use of emails, interactive website billing method, or by mailing hard copies of the bill statements to the customers. The agency will also track payments by the customers and reporting the customers who do not pay. Collection of payments from the customers will be done by the same agency, and will provide the municipality’s customer account database, also